Tag Archives: viral marketing

Are women more powerful brand ambassadors than men?

Battle of the sexes!!!

Battle of the Sexes

Picture via dignityzine.com/media/battle-sexes/

Let the battle begin. Steve Olenski writes for socialmediatoday.com.  Olenski says the battle of the sexes is over…women win hands down.

This idea of more companies looking to more brand ambassadors came to Olenski when he saw this graph.

chart

Olenski’s ideas have evolved even more… Today he writes “In discussing the findings of a study conducted by her own company, BlogHer – the leading participatory news, entertainment and information network for women online – CEO and co-founder Lisa Stone said the following…

“…there’s no one a woman trusts more for advice, recommendations and guidance than another woman in her circle.”  And when you factor in that women account for 85% of all consumer purchases including everything from autos to health care, it only stands to reason that the most powerful ambassador a brand can have… is a woman.

Read More About How Women Beat Men as Brand Ambassadors Here…

 

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What can marketers learn from Kony 2012?

Mary Manzo posts on socialmediatoday.com about the craze of Kony 2012 and some of the biggest lessons marketers can learn from their campaign.  Manzo says,

Some Invisible Children KONY Numbers & Stats

  • As of March 9, 2012 and since its original upload on March 5, the video has been viewed 52 million times on YouTube. With 1,106,335 likes, 45,649 dislikes and 422,868 comments.
  • The video currently has 14.6 million views on Vimeo with almost 19,000 likes and 1,062 comments.
  • In four days, since the YouTube premiere of KONY 2012, Kony or the #StopKony hashtag has been mentioned on Twitter over 10 million times.
  • The video has been shared on Facebook over 2 billion times.

    Kony 2012 via Flickr

How did Invisible Children manage to do this?

Though the integrity of Invisible Children as a charity is in question, one thing I know I commend is their strategy and marketing power. From that perspective, IC is gold.

  • They created a good product. Between the video, the website and their merchandise, the KONY product is well designed, well developed and well versed. It appeals to their main demographic, the youth.
  • A video that touched viewers on a personal level. Instead of solely being informative about what their charity was doing it became a matter of why they were doing it.
  • Invisible Children didn’t underestimate the power of the youth. They first cultivated a strong movement by preaching their message at colleges and universities across America.
  • A clear understanding of how to leverage social media as an effective marketing tool. Reaching out publically to celebrities and politicians who are active on these networks was crucial to this video going viral.
  • Finally they close their video with a call to action. “ABOVE ALL SHARE THIS MOVIE ONLINE IT’S FREE.”

Read Full Post Here…

 

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Another TOP of 2011: Like This, Follow That: It’s the 10 Best Social-Media Campaigns of the Year

Obermutten GR

This time we break down borders, and look at the 10 best social media campaigns of the year in the world!

See What This Picture is All About, and Check Out the Top Campaigns of the Year

 

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Get Ready For A Lot Of “Top of 2011”: Top 6 Social Media Marketing Trends of 2011

With the close of 2011, you can expect to see a lot of “Top of 2011” lists online.  This one is a cut above what we have seen so far.  Check out all 6 HERE

Can’t leave without giving you a taste, right?!  Where do you think the social coupon craze lands in the Top 6?

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7 Silly Google+ Business Page Mistakes to Fix NOW

Hubspot recently posted, “As marketers and business owners are getting more comfortable using Google+ and integrating it into their overall social media strategy, it’s time to start considering some of the finer points of managing a Google+ business page.”

Check out all 7 tips and descriptions here…

Here’s #4 just to give you a taste – “Not using recommended links. Recommended links can be found on the ‘About’ section of a Google+ business page, and it allows you to drive traffic to your website and generate leads from landing pages.”

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8 Small Business Social Media Tips From the Pros

#1: Show Them the “Real You”
#2: Pick One Thing and Do It Really Well
#3: Turn Your Facebook Page Into a Lead-Generating Machine

So these are just numbers and tips – You’ll want to read the full descriptions of all 8 tips from the pros HERE.

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Steve Olenski: Social Media and Word of Mouth Marketing May Not Be the Same But…

If the world of marketing was a tree… Social Media and Word of Mouth would be found erected in the same branch and pretty dang close to each other.

Steve Olenski writes a very interesting piece on why Social Media and Word of Mouth are not the same – but still related.  Olenski wrote an earlier piece where he compared the 2 as being the same in the marketing world.

Olenski redefines stance on marketing…

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Key Strategies For Mobile Commerce

Mobile marketing has now expanded to routine holiday shopping. While many companies anticipated the use of remote access to sales by facilitating “Cyber Monday”, many retailers find a new phenomenon of “Scan and Scram” customers. Buyers today flock retailers for sales armed with the QR and barcode scanner programs. This technology allows purchasers to shop around before settling in the store. By scanning a product barcode, they can now view what other locations, brick and mortar or online, offer the same item- but possibly at a lower price. What does this mean for retailers?

1. Mobile sites are a must. As consumers can now price shop very quickly, mobile friendly viewing is required. Customers simply will not linger on a site waiting for it to load or reformatting content to find what they are looking for. There are plenty of other retailers who have designed fully functioning sites that display quickly and correctly to ease shopping.

2. Tech Savvy businesses who get ahead of the “Scan and Scram Customer”. Businesses such as Home Depot, Target, Sears and Nordstrom are now making stores Wi-Fi enabled and providing gadgets to employees who can price match or provide additional coupons in the heat of the moment. All in all, our buying environment is changing. Businesses who embrace this technology will continue to see sales, while others are left behind in the dust. The best part is, there are now companies who cater to social media and mobile marketing; companies no longer have to develop strategies on their own. By getting on the QR code and mobile marketing bandwagon, you can actually pull customers in first and beat the competition before the price match even begins!

To Read More About Mobile Commerce: Click Right Here

 

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Most Shared Articles on Facebook in 2011

What has been past around the most in 2011?  Facebook recently came out with their list of the top 40 stories that made its way through the world of Facebook.  Personal favorite is #31  – An Epic Cover Letter that would land any dream job ever (strong language in the picture).

See How Many of These Stories You Passed Around on Facebook

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What’s a QR code and why should you care?

The QR code debate continues. The percentage of users seems to be growing. A couple of months ago you would really have to keep your eye out to catch a hidden QR code, but today you can’t go a day without one of those crazy boxes popping out at you.

qrcode

Read What USA Today Has to Say about the QR Code…

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