Tag Archives: word of mouth

University Rep Network Fueled By Millennials

Millennials– This is definitely a term that you will be hearing more and more. In fact, “Hearing” about them might be the wrong way to put it; truth is, you will most likely read about them in a post, tweet, blog, or news feed. That’s because Millennials (ages 18-29) are spending more and more time on social networking sites according to a recent study by the Pew Research Center.

The term Millennials is used because their birth into adulthood happened on or near the new millennium. In the overview of results, the Pew Research Center reports that Millennials “are more ethnically and racially diverse than older adults. They’re less religious, less likely to have served in the military, and are on track to become the most educated generation in American history.”

Millennials have also grown up having multiple modes of communication at their fingertips. They now take full advantage of the wide variety the World Wide Web has to offer. Three out of every Four Millennials has created some kind of social networking profile.

Millennials that are connected to the University Rep network are even more connected than the average user, averaging just fewer than 1,000 friends on Facebook.

Pew Research Center reports Millennials key distinctiveness comes from the way this age group has welded social media platforms to their everyday lives. The report conveys, “It’s not just their gadgets- it’s the way they’ve fused their social lives into them.”

Ureps are known for frequently communicating with friends and family through Facebook. Additionally, company communications are sent email, Facebook, and text messages that reach the connect brand evangelists instantly. A second Pew Research publication recently released finds that the more people use social media, the more they trust people in general. We can infer that Millennials are more trusting in people because of their involvement with social networks.

Brand Adoption uses its University Rep network (ureps) to execute Word of Mouth marketing. Connecting brands with consumers using social media and guerrilla marketing strategies. Combining influential peer-to-peer recommendations from the most connected Millennials, and the powerful new media technologies. The mix has already created buzz across the national on college campuses.

According to one of the creators of the urep network, Don May, the successes are because of the Millennials. May said, “this generation connects to brands and companies with ease thanks to social media. They can become the biggest advocates and the most trusted.”

Trust.  It is not something companies and brands get very easily.  With only 12% of consumers trusting advertisements.  Genuine advocates of brands used and liked will keep the urep network thriving on campuses for years to come.

To learn more about becoming a urep, Click Here

To get ureps connected to your brand, Click Here


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10 QR Code Fails That Will Make You Laugh

blogs for Mashable, and will surely put a smile on your face.

Please Don't Jump the Tracks to Scan

wtfqrcodes.com is dedicated to finding the worst display of QR Code marketing.  At Brand Adoption, we are grateful that nothing we have created is featured on their site.  We’ll work hard and make sure that continues to be true.

Please Don't Fly and Scan

To See The Top 10 of QR Code Fails Click Here

Please Don't Scan and Drive

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Steve Olenski: Social Media and Word of Mouth Marketing May Not Be the Same But…

If the world of marketing was a tree… Social Media and Word of Mouth would be found erected in the same branch and pretty dang close to each other.

Steve Olenski writes a very interesting piece on why Social Media and Word of Mouth are not the same – but still related.  Olenski wrote an earlier piece where he compared the 2 as being the same in the marketing world.

Olenski redefines stance on marketing…

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Why 2011 Will Be Defined by Social Media Democracy

From the highs of over throwing a corrupt government to the lows of premeditating mobs and riots – social media has played a major role.  Ekaterina Walter takes a look back at the year that will surely be defined by Social Media Democracy.

Read Full Post Here…

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How to Hold a Google+ Hangout and Why You Should

Are you on Google+? Have you tried out the “Hangout” yet? Don’t worry it is still kind-of new so you shouldn’t feel left behind.

Before you do get left behind,

Read this article…

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Facebook Users Upset Over Update Part 2

Yesterday we linked to a story about Facebook users being upset, once again, because of changes being made to their Facebook accounts. Today we follow up that outrage with even more!

Fox News reports, “Over 100,000 people watched Facebook founder Mark Zuckerberg unveil new changes, tweaks and features to the world’s most popular social network Thursday — the majority of them angry over changes to the website. The company rolled out changes to the home pages of its 750 million users on Wednesday, and even more changes were announced Thursday at the annual f8 developer conference in San Francisco.”

See What Changes Are Coming to Facebook and How People Are Responding Here…

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Google rolls out Hangouts live streaming & Hangouts mobile


Google added a number of key features to its Google+ Hangouts live video chat Tuesday morning: Select users can now broadcast their Hangouts, which turns the intimate chat sessions into a live stream that can be watched by an unlimited number of participants. Hangouts are also now available to mobile users through the latest version of the Android Google+ app. Other new features include the ability to share your screen with other Hangout participants, and a Hangouts API.

The broadcast feature is a direct response to the popularity of Hangouts, which have attracted users like Michael Dell and the upcoming indie musician Daria Musk. Hangouts only support ten active participants, and popular Hangouts tend to fill up within seconds. A select number of Hangouts broadcasters will now be able to serve their video feed to an unlimited number of viewers. Google will officially launch that feature with a Hangout hosted by Hip Hop personality will.i.am on Wednesday.

Read More On “Hanging Out” Here..

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Business Sense: Add ‘WOW’ to your marketing efforts with QR codes

Have you noticed those jigsaw puzzle-like rectangles that are starting to show up in newspapers, magazines and everywhere else? They’re called QR codes. Quite frankly, they’re the new rage in marketing. Recently, I attended a credit union marketing conference where I was introduced to them for the first time. At the conference, an ad in the L.A. Times for a local furniture store had a QR code. I scanned the code with my smartphone and watched a 30-second TV commercial for the store. I was “wow’d” and couldn’t wait to get back to become the first to use the QR code here on the North Coast.

Here’s the official Wikipedia definition of a QR Code: “A QR code (abbreviated from Quick Response code) is a type of matrix bar code (or two-dimensional code) designed to be read by smartphones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, a URL, or other data.

”Created by Toyota’s subsidiary Denso Wave in 1994, the QR code is one of the most popular types of two-dimensional bar codes. The QR code was designed to allow its contents to be decoded at high speed.

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Making or Breaking a National Network: Communication

Communication is all about transmitting meaningful information.  Brand Managers know that communication and messaging in advertising is critical.  As critical as this is to brands, it is just as critical for us to communicate effectively within our national network of ureps.  Every communication MUST be meaningful when calling to action such an influential and eclectic bunch.

To ensure quality communication not only goes out, but transmits back and to the masses, we recruit the most ambitious, brightest, and connected Brand Ambassadors to become ureps from business schools on college campuses all across the U.S. Once they become ureps, we offer on-going support on each campus to these influentials and core group of leaders by developing them through our college urep BA Intern Program. Our urep BA Intern Program predominantly consists of leaders within the Business School- Marketing, PR, Journalism, or Communication majors. We emphasize recruiting leadership from clubs, sororities, fraternities, and professional marketing and entrepreneurial groups on each campus.

The urep BA Internship Program in turn helps us to hand pick key Millennials – confident, chameleon-like, and connected college students that are looking for hands-on marketing and sales experience.  Our urep Manager and staff provide ongoing leadership development opportunities to keep our interns engaged with our company and active in their urep role.

Because our interns have large networks of talented friends and contacts, they can draw from them to provide an ongoing supply of manpower to execute any of our client’s brand building campaigns.  Through Brand Adoption’s proprietary tracking and reporting tools within the urep website portal, our ureps are able to share and convey meaningful and valuable insights about their interactions taking place within our national urep network.  Therefore, if we fail to communicate to our urep network, we fail to exchange valuable information.

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