Tag Archives: YouTube

Best Practices: How to Improve Brand Metrics with YouTube

Four Lessons From Citrix on Using YouTube Video Ads for B-to-B

Software company Citrix, which makes GoToMeeting and other web-conferencing software, has been upping its video-ad strategy in an effort to expand its reach with its business audience and engage with users in a more entertaining way. And it’s using YouTube video ads to get results.

“As [ad] rates for TV have increased, it’s been more challenging to reach the business audience,” said Melissa Leachman, senior manager-media and campaigns for Citrix. “Even though we’re a b-to-b marketer, a lot of our audience acts like b-to-c, so we wanted to look to other spaces to broaden our reach.”

Citrix has also been trying to reach younger business decision-makers, and it thought video would be a more effective way to reach them.

“In essence, we are looking at millennial decision-makers,” Ms. Leachman said. “If we’re using video, and video reaches a younger audience, then we needed something that reaches them where they are consuming media.”

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12/12/12 – Why Not Review The Year On Twitter

If you haven’t jumped on board twitter because you think it is just a fad, or if there is just not enough time in the day to tweet. The 2012 year in review from Twitter may help you realize that there is a whole world out there… and they could be talking about YOU!  Don’t let those conversations go unnoticed.  Be apart of the community.  It will take some work, there is no way around that… but with an open and positive attitude (stop trying to sell to everyone) success is only a tweet away.  Enjoy! Hope 2012 was as good to you as it was to us.

 

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The Basics: Facebook Marketing Made Easy

Stephanie Chandler, contributor to Forbes.com, reminds all small business owners about the basics of Facebook.

image via basicfacebookmarketing.com

Make sure to read all 10 of her tips – while we highlight a couple of the best ones here.

Chandler writes, “Pin to Top – You can ensure that a post gets premium exposure at the top of your Facebook page with this handy feature. To implement, hover over the upper right corner of a post and click on the pencil icon that reads “Edit or Remove,” then choose “Pin to Top.””

Pinning to the top can allow your page to keep older posts relevant by positioning them on top.  Fans, or future fans, are most likely to see a couple of your most resent posts…don’t let them go before they get to see your current contest or major announcement.

Chandler also says, “About Section – Below the photo on your business page is a small box of text where you can share details about your business. More importantly, this box can include a clickable link for your website. While your website link may appear on the bio area of your Facebook page, you can assure more clicks by adding it to this prime real estate on the main page. To update yours, simply click on the box below your photo where this text appears, and then click on “Edit.””

Having fans on Facebook is great – getting them to your website is even better.  Make sure you make it as easy as possible to get there.  By adding links in your about section – you take out the risk of them not making to your site.  Remember the less roadblocks, the higher success rate.

Read Full Post Here…

 

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Failing At Social Media? Let’s Make A Plan

Social Media Examiner tackels the problem many businesses are now facing. A failing social media presence on the World Wide Web.  Jim Belosic writes, “Businesses often fail in their social media efforts for the same reason New Year’s resolutions fail: It’s a good idea, but there’s no structure or commitment.  Then, when there are no immediate results, or the goal ends up being more difficult to attain than previously thought, it goes by the wayside.”

If that sounds familiar you have to read this article.  If you are wondering what Belosic says the first thing you need to do…you’re in luck.

#1: Make a Commitment

Before you even start creating your plan, you have to make a promise. Establishing a healthy social media presence can be a very slow process. You can’t expect your list of fans, followers or subscribers to grow overnight.

Read The Full Post Here

 

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University Rep Network Fueled By Millennials

Millennials– This is definitely a term that you will be hearing more and more. In fact, “Hearing” about them might be the wrong way to put it; truth is, you will most likely read about them in a post, tweet, blog, or news feed. That’s because Millennials (ages 18-29) are spending more and more time on social networking sites according to a recent study by the Pew Research Center.

The term Millennials is used because their birth into adulthood happened on or near the new millennium. In the overview of results, the Pew Research Center reports that Millennials “are more ethnically and racially diverse than older adults. They’re less religious, less likely to have served in the military, and are on track to become the most educated generation in American history.”

Millennials have also grown up having multiple modes of communication at their fingertips. They now take full advantage of the wide variety the World Wide Web has to offer. Three out of every Four Millennials has created some kind of social networking profile.

Millennials that are connected to the University Rep network are even more connected than the average user, averaging just fewer than 1,000 friends on Facebook.

Pew Research Center reports Millennials key distinctiveness comes from the way this age group has welded social media platforms to their everyday lives. The report conveys, “It’s not just their gadgets- it’s the way they’ve fused their social lives into them.”

Ureps are known for frequently communicating with friends and family through Facebook. Additionally, company communications are sent email, Facebook, and text messages that reach the connect brand evangelists instantly. A second Pew Research publication recently released finds that the more people use social media, the more they trust people in general. We can infer that Millennials are more trusting in people because of their involvement with social networks.

Brand Adoption uses its University Rep network (ureps) to execute Word of Mouth marketing. Connecting brands with consumers using social media and guerrilla marketing strategies. Combining influential peer-to-peer recommendations from the most connected Millennials, and the powerful new media technologies. The mix has already created buzz across the national on college campuses.

According to one of the creators of the urep network, Don May, the successes are because of the Millennials. May said, “this generation connects to brands and companies with ease thanks to social media. They can become the biggest advocates and the most trusted.”

Trust.  It is not something companies and brands get very easily.  With only 12% of consumers trusting advertisements.  Genuine advocates of brands used and liked will keep the urep network thriving on campuses for years to come.

To learn more about becoming a urep, Click Here

To get ureps connected to your brand, Click Here

 

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Viewbix Empowers YouTube Videos for More Clicks

An upcoming company called Viewbix has developed an application software that is embedded on youtube videos. The amazing thing with this is these interactive tabs in fact sit inside the video themselves. What’s the benefit? Viewbix turns any embedded video into a call to action, placing viewers one click closer to making a purchase. The best part is that it sits inside the youtube video player, a medium with which most people are comfortable and familiar.

Some of the tabs available include Information, Maps, Twitter Feed, Blog Feed, Audio Player, Email Signup. Perhaps most importantly, right above the video there is a ‘Call to Action Button’ to entice the viewer to do something once they are done watching the video! Additionally, the video can be embedded on Facebook, Twitter, or websites, but the app does not work on Youtube.com

Click to see their website and view examples…

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5 Ways to Brand Your New YouTube Profile

Here are 5 tweaks you can make to improve branding on your YouTube Channel.

Click It: Get All 5 Tips Here

#1: Add Your Custom URLs in the Newly Placed Description Area

This option is now at the top on the right of your video. Talk about brand power. Previously, only partners could take advantage of this prime channel real estate.

However, you don’t have to be a partner to place your URL links in plain sight to the right of the video. Before, your links were drowning below the fold (scroll down) to the left. Now your channel description area is to the right of the video above the fold. That means a higher potential click-through rate to your outside sites.

Plus you can add your social media links in the description area, such as Facebook, Twitter and now Google+.

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6 Apps That Block Online Distractions So You Can Get Work Done

We try to post these news stories at the start of the work day…but there are just so many distractions online.  Mashable has put together 6 Apps that help block those distractions!

Training Wheels

For those not ready to go whole hog on their Internet deprivation, Stutzman also sells a $15 program called Anti-Social that blocks “distracting” social media sites like Facebook, YouTube and Twitter, as well as any other sites you specify. Stutzman got the idea for Anti-Social when he fell into the “Wikipedia Trap” one day in which he got sidetracked by interesting, but irrelevant information on that site as he was trying to do research.

A free alternative to Anti-Social is LeechBlock, a Firefox add-on that is designed to “block those time-wasting sites that can suck the life out of your working day,” according to its website.”

Find All 6 Apps Here

 

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30 Social Media Predictions for 2012 From the Pros

The Social Media Examiner put together 30 predictions for 2012. They didn’t just pull rabbits out of a hat, but they went straight to the Pros in the business.

Here are just a couple predictions:

#3: Brands embrace real time

#5: New apps help with content overload

#8: Regularly creating unique content becomes essential

#16: Marketers adopt smarter social media tools

#25: Traditional marketing interweaves social media

Click it: To Read All 30 Predictions and Descriptions

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Google+ Brand Pages Begin Showing Up in Primary Search Results

Mashable posts more about Google+

“In a move that could raise some charges of anti-competitive behavior, Google has begun integrating Google+ brand page information in primary search results.”

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