The P’s and Q’s of Selling Great Work


As 2016 winds down, I’m pausing for a moment to reflect on how fast the industry is moving. With deadlines coming quicker than ever, we creatives all too often forget this is a business built on relationships, not just ideas. We focus so hard on doing and selling great work that we tend to overlook our role of fostering common ground between agency and client.

Whether you need a friendly reminder or are just beginning to land yourself in rooms with the big guns, here’s a compilation of what I’ve learned from 15 years in advertising.

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