urep Network: The Power of One

Social Media and Word of Mouth drive adoption of so many things we use in life.  We successfully capture this magical and extraordinary power in our urep network.

Our ureps live online, and on average have 970 Facebook friends.  So now imagine when ONE urep shares a personal recommendation of a brand to his or her network of friends.  With just 10% of their friends relaying the message/post to their 300 Facebook friends, one urep can generate 30,000+ quality impressions.  This power can be harnessed through a single urep’s social network of his or her friends, family members, and co-workers.

With the lion’s share of ureps in our network currently enrolled in college, they naturally recommend or shoot down products and services to their network in the course of their day-to-day interactions.  Year after year, Nielsen consistently reports that 90% of potential American customers trust Word of Mouth from friends and family over all other forms of advertising.

Now, what happens if we multiply the number of a urep’s on a given college campus or key market by 10, 1000, 5,000 or even 10,000 that are on hundreds of college campuses across key cities in the U.S?

We start to visually see and wrap our arms around, not only the power of ONE urep, but the power of an entire network of ureps – now that’s Social Media with Legs!

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