Word of Mouth the #1 Influence on Business Buying Decisions

Person-to-person information sharing the biggest factor in B2B purchase decisions, new study shows

Face-to-face marketing the key channel to leverage word of mouth influence. Word of mouth is the #1 influence on business purchase decisions and is best leveraged through face-to-face marketing efforts, according to a new study of US and UK executives conducted by market research firm the Keller Fay Group and sponsored by experiential marketing agency Jack Morton Worldwide.

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